BookTok: The Hidden Gems and the Power of a New Reading Community

BookTok, the vibrant book-loving corner of TikTok, has become a powerhouse in shaping what we read and how we discover our next favourite stories. Not only has it brought bestsellers and trending titles to the forefront, but it has also helped countless readers uncover hidden gems—books that might have slipped under the radar if not for a passionate community eager to share their discoveries.

Discovering Hidden Gems Through BookTok

Many readers credit BookTok with introducing them to underrated books and new authors. For example, The Temptation of Magic by Megan Scott, The Graces by Laure Eve, and Hyo the Hellmaker by Mina Ikemoto Ghosh are just a few titles that have been spotlighted as hidden gems thanks to BookTok recommendations. These books span genres from supernatural fantasy to cozy mysteries, and their discovery often comes from enthusiastic readers sharing honest, heartfelt reviews and reactions.

The appeal of these recommendations is their authenticity—readers are more likely to pick up a book when they see genuine excitement or emotional responses from others in the community. BookTok’s format, with its quick, engaging videos, makes it easy for titles to go viral, giving lesser-known books a chance to shine.

How BookTok is Reshaping Reading Habits and Communities

BookTok’s influence goes beyond just what’s on our bookshelves. Research shows that almost two-thirds of young people (16-25) say BookTok or book influencers have helped them discover a passion for reading, and 68% have read a book they never would have considered otherwise because of the platform. This has led to a new kind of reading community—one that is global, interactive, and deeply invested in sharing diverse voices and stories.

One of BookTok’s most significant contributions is its amplification of underrepresented authors and diverse narratives. The platform prioritises inclusivity, giving a voice to authors of colour, LGBTQ+ writers, and creators from non-Western backgrounds. This has encouraged publishers to invest in a broader range of stories, reflecting the complexities and richness of the modern world.

Building a Community Where Diverse Voices Flourish

BookTok is not just about the books—it’s about the people. It has created a space where readers and authors can connect directly, share their thoughts, and build communities around shared interests and identities. Authors often find their audience through BookTok, sometimes even before traditional critics have weighed in. This immediate feedback loop fosters a sense of belonging and empowerment for both creators and readers.

So....

If you’ve ever stumbled upon a hidden gem thanks to a BookTok recommendation, you’re part of a growing movement that is amplifying diverse voices, and building a global community of passionate readers. BookTok is more than a trend—it’s a testament to the enduring power of stories and the communities that form around them.

Written by April Logan

Founder, www.uponastory.co.uk